A little dancehall for your Monday from Chi Ching Ching, who’s leading the next wave of the genre in Jamaica. Turn it all the way up.

The founder of PopChips has a new venture making vegetables into “rice.” The new brand, “RightRice”, fits right in the name family, though its product category, “vegetables-based grain brand,” is somewhat less catchy. Its worth noting that, with an ingredient list of lentils, chickpeas, green peas, and a little rice, the product contains mostly legumes and almost no vegetables. Nonetheless, the founder notes that the $3 billion rice industry is ripe for disruption, and has raised $5.5 million to do just that. One of the investors told the press, “For me, RightRice is more than just a great investment. It’s a chance for me to further the movement in the plant-based eating.” Should someone tell him that rice was a plant already?

Banza, of course, has been making chickpea-based pasta for years now, and last month they expanded into”rice”. Founded by brothers and staffed by a bunch of former Venture for America people, they appear to be a delightful bunch, so if you’re trying to pick between the corporate giant and the cool little guys, now you know which is which.

Pulling all our threads together immaculately, we have a new Rancho Gordo on our hands (that’s the heirloom bean grower and subscription service, for anyone unfamiliar). Momoko Nakamura, or “The Rice Girl,” has been working as a natural rice farming conservationist in Japan, and she’s now opening a rice subscription service. Every two weeks, she’ll send you rice that’s grown traditionally in different growing regions throughout Japan. Each shipment corresponds to one of the 24 rice-growing “microseasons”– and each comes with an explanation of the season and ways to use the variety. It’s spendy, so you can commit to a year or pare down to a 3-month stint, but either way, the hope is that you’ll go deep into the history and terroir. Interested? Get into it here.