Harley LAMEidson, amirite?

February 20, 2019

Listen: Hurry by Teyana Taylor ft. Kanye

If you haven’t been listening to Teyana Taylor’s album since it came out in June, it’s not your fault. Under his label, Kanye is said to have sabotaged the release through neglect, dropping the album without imagery, a single, or Taylor’s final signoff on content. (In the same period, he had no trouble executing smooth rollouts for Nas and Pusha T.) He does appear on the perfectly adorable track called “Hurry,” all about sexual expediency, but wouldn’t it be nice if that song were bumping out of car radios? It’s seeping out of my apartment windows on repeat, at the very least. Do your part and do the same– your ears will thank you, and so will Miss T.

Harley Davidson Gets Thirsty

Remember when motorcycles were cool? Harley Davidson does too, and they will do anything to get that moment back. Their customers have, uh, matured, leaving their average buyer in their 50s, and company earnings way down. To combat the forces of aging, Harley is leaning into the good old influencer strategy, hiring out hog-adjacent lifestylers to take to two wheels. They’ve tried placements with a country singer, the star of Aquaman, and Ludacris, but it seems that no amount of “native content” can make a giant, fuel-guzzling, old-man machine look cool. At least we tried.

One more try

Hang on. What do these Snake People* like, other than Instagram? Convenience, you say? Cost efficiency? Ah, yes. After the lukewarm influencer attempt, Harley is taking one more crack at relevancy and making an e-bike. They’ve got two designs: one seemingly designed for Batman’s bud Robin, complete with an aerodynamic cape for a seat, and the other a little closer to something you might ride in public. All of which feels like a decent save, if only e-bikes would become legal in cities. But hey, let Harley join the #micromobility ranks– maybe they can finally become disruptive in a sense that doesn’t relate to decibel level.

 

*Millennials

Or, you know, go analog

Here’s a casual reminder that you can also power a bike with your body, and even count it as exercise. Or, if you’re committed to the battery, Specialized e-bikes look way cooler than Harley’s.

Vroom vroom?

Margot