Disclosure (not the band)

February 22, 2019

Listen: Baby Me by Skales & Nandy

This song is so good and so sneaky. It’s got Skales, a Nigerian rapper who you might know from this very newsletter or just from the world, alongside Nandy, a singer from Tanzania, singing a cheeky bit about falling in love with each other despite their regional differences. And they got together (musically– I don’t think they are actually dating) thanks to the good old Coke Studio, which has casually thrown its name into the beginning of the song as a sample. Now, the Coke Studio is kind of like the Redbull Studio, only abroad, so it supports a bunch of artists on the come-up. But the in-song branding, however subtle, feels like a bit much? In any case, don’t let that stop you from bumping this over the weekend– it’s the perfect track for winding up your party mood.

The Anti-Vaxx Rebellion

If you want to believe in karma, look no further than the under-vaccinated areas that are now experiencing Measles outbreaks. But fear not, the youth will save us. Recently the teenaged kids of anti-vaxxers have started to rebel and get themselves vaccinated. Which raises the question of what’s the better saying: “Respect your elders,” or “respect science as it bears out on public health”? (I believe we have our answer.)

And pharma influencers?

This is where ‘the future’ starts to tip into ‘the dystopian future’: pharma companies are now sponsoring influencers to plug specific drugs on their lifestyle accounts. As examples, this article from The Goods cites ads for Botox, breast implants (which have since been shown to increase the risk of breast cancer), and an at-home birth contraction-measuring device that isn’t FDA-approved. Adopting any of these would be a significant, consequential choice that you’d probably want to make from an informed place. But since social media is loosely regulated, many of the ads don’t contain medical warnings about complications or side effects the way TV ads do, which is a little illegal and also leaves consumers in the dark, further blinded by the shiny lifestyles of the people promoting the drugs and devices. Influencers are more rigorous about marking posts as ‘sponsored,’ but even there, they often toe the line of making even that disclosure ‘clear and conspicuous’ as the FTC requires. Solution? Quit the internet. Or take a leaf out of the teenagers’ book and stage a consumer rebellion. That always works.

An above-board plug for Sweet Reason $

Given that CBD is a lifestyle substance and not a drug (and without negative side effects to speak of), let’s lean in hard to this plug of a new CBD seltzer brand. Sweet Reason brings America’s favorite legalized substance to Snake People’s* favorite no-cal drink. Clear and with no sugar or sweeteners, it comes in Grapefruit, Cucumber-Mint, and Strawberry-Lavender flavors. And you can drink it for whatever reasons attract you to CBD: stress relief, reducing inflammation, or just looking like you’re in the know. They’re sold at Dean and Deluca and also many bodegas in NY, but you can also order them online, without paying for shipping. Do that here and live that CBD life.

Fun bit of trivia: Skales stands for “Seek Knowledge Acquire Large Entrepreneurial Skills.” Don’t you wish you had thought of it first?



PS Congrats to Omeed on winning the trip-to-anywhere giveaway. Now, for the rest of you, we’ve got a new one for a week-long river cruise through Germany. Enter here.

$ = sponsored