This song really borders on the independent-college-radio aesthetic but it’s so catchy it almost doesn’t matter. And to be fair, it *is* of the youth. Clairo was born in 1998 and got famous on YouTube, and is now signed to the Fader thanks to a connection of her dad’s. But there is, of course, young talent under there. “Bags,” an extraordinarily bedroomy pop song, is a one-sided narrative about cagey communication at the end of a relationship— you know, during the life phase when you don’t realize that honesty is a useful mechanism. Musically, the story is driven by an insistently out-of-tune piano that’s being played by no more than two fingers at a time, kid-like and clumsy. It’s sort of innocuous and frustrating all at once, in a way that gets under your skin and totally merits a listen. Do that here.
Well, folks, The Cut poached Matthew Schneier from the NYTimes and here he is with an article about Gen Z. Or rather, about Depop, the fairer generation’s retail app of choice. If you haven’t heard of it, it’s ok— you’re not 18— but here’s your moment to learn up. Depop is a global thrifting app where people buy and sell used clothes and accessories, like eBay, only with a tighter community that’s heavy on the youths. Apparently, 90% of their 15 million users are under 26, and the sellers are making some coin. And, of course: thrifting is the Supreme of the sustainably-minded. It’s got the whole limited-quantity appeal facilitated by timed drops, plus it’s generally less expensive than buying new. Bonus: no clogging fashionable neighborhoods with all-day lines. That’s how it’s done, kids.
Wait! Hey kids, wait up! Department stores heard that people care about sustainability now and they’re here to sell you used things. Ok, it’s just a pilot (we’ll be quantifying our cool points in a powerpoint later) but J.C. Penney and Macy’s are dedicating space to clothes sold by ThredUP, and meanwhile Neiman Marcus has invested in the reseller Fashionphile, an experiment that enables them to dip into thrifting without inviting eewey secondhand items into their classy, classy stores. Good job, boardrooms, but let’s take that corporate gold star and award it to all you consumers out here applying market pressure. Bra-vo.
If you could care less about thrifting, perhaps you’ll be interested to know that Offwhite is making home goods now. Look at us, growing up.
