‘Grind Or Die,’ abbreviated to ‘G.O.D.,’ aligns some of the trappiest trappers around a cinematic sort of sonic doomsday scenario that feels totally dystopian when you turn it on first thing on a Monday. Try it.

If the above song were to score any single piece of media, it would for sure be Erin Griffith’s amazing cover piece on hustle culture from this Sunday’s NYT Business section. In it, she chronicles WeWork’s pervasive set of slogans– “Do What You Love,” “Hustle Harder,” “#ThankGodIt’sMonday”– and the way that relentless grinding (“performative workaholism,” Griffith calls it) has taken on an almost spiritual value. Truly, in place of church, entrepreneurs worship at the feet of Jobs and Bezos and Musk, figures who instill a grandiose sense of changing the world in every hustler who’s trying to get consumers to adopt a slightly new behavior, no matter how frivolous. The hustle itself becomes the be-all-end-all, the ‘moral’ way to live and the best way to ensure success (although this also seems like a great way to hedge against failure, but whatever). There is so much gold in this article and you really ought to absorb it all for yourself. Read it and weep (you’ll be laughing but it’ll make you sad.)

Did you hear there’s a new subscription startup selling wine by the glass? Vinebox sends you little vials of wine that maybe you’ll like, with the hope of upselling you on full bottles afterward. It sounds a lot like Birchbox to me, which 1. was cool in 2008 and 2. isn’t doing so hot any more, but Vinebox has still managed to raise about $6m in venture capital with the hope of getting tiny bottles into Millennial hands. Seems potentially world-changing, no?

While we’re on wine, a note on how the cool kids are doing it: Krista Scruggs is the new trailblazing star of the natural wine world. She farms her own grapes in Vermont, then foot-crushes and ferments them into funky, unique wines under her label, Zafa, which every knowledgeable wine person appears to love. It doesn’t seem like you can order Zafa online at all, let alone in tiny tasting vials, but that’s part of the fun. If you happen to come across it in your wine travels, now you can look like you know something.