March 29, 2019

Listen: 151 Rum by J.I.D

Listening to J.I.D rap is like watching a sprinter pull ahead in a race– his flow is gleeful, well-oiled, and seemingly effortless. The track “151 Rum” uses what J.I.D and his friends used to drink in East Atlanta to open the door to a story about the challenges of growing up there. It’s an exhilarating ride to hear him rap through it, and once you’re done, you get the rest of DiCaprio 2, the album he dropped in December. Lucky you.

Are you “sober-curious?”

Everyone thinks it is hilarious to be something-curious right now. That “everyone” includes Ruby Warrington, a journalist who just came out with the book, Sober Curious: The Blissful Sleep, Greater Focus, Limitless Presence, and Deep Connection Awaiting Us All on the Other Side of Alcohol. The book asks readers to get real (“present,” you might say) with how drinking really makes them feel, or in other words, reminds them to acknowledge that they’re hung over all the time, but in the name of “wellness” (also known to some as “health”). Seems like a lot of pages for a simple concept, but props for dropping it in a time when Coke needs kombucha to thrive.


Over in brand land

Keurig and Anheuser-Busch just announced they’re making K-Cups for cocktails. So maybe drinking really is over.

Enter: the turmeric slurpee

Reportedly, 7-Eleven has a concept store in Dallas that sells healthy things instead of churro hot dogs or whatever, and included in their product offering is a new set of Slurpees in “farm to fountain” flavors. Despite the presence of turmeric in one of them, they are *not* the satisfying neon that the classic Slurpees are, and they are also not carbonated, meaning they serve no purpose whatsoever, except to prove to 7-Eleven’s big bosses that the brand is keeping up with the times. Sigh.

At least we know LaCroix sparks joy.