Has anybody heard of Mike Wing? Me neither. But this crew rapper who appears to just some kid has produced something pretty satisfying in “Enchilada.” The beat is laid back and spunky, which is what you want in your ears on a Friday. Wing’s flow is rhythmic and satisfying, and he’s mastered the structure of a catchy hip hop song in the way that most soundcloud rappers could only dream of, contrasting strategic negative space with bouts of his whole crew singing the hook in unison. Emerging artists in 2019!
I hope you caught this before New Year’s, but if not, let me give you a tip for the future: Pedialyte has ditched the ruse and is making a product geared toward adults. They’ve been overlooking their utility as a hangover cure for ages, leaving people to buy kid-branded product for adult use, just the way they do with baby wipes. But finally, here we are with a new product just for us and our drinking misadventures. The branding on the grownup bottle is adorably coy– “Helps more than just the flu”– and they’ve miraculously kept it all on-brand with their overall messaging: “Adults And Kids Can Get Advanced Rehydration From Pedialyte To Feel Better-fast.” Then they go on to list the things that can dehydrate you: STOMACH FLU, FOOD POISONINGalcoholTRAVEL HEAT EXERCISE. Turns out the FDA that won’t let them market themselves as a hangover cure, which is maybe the cause of the holdup in the first place. Way to find your loophole, friends.
On that note, I’ve been enjoying all these food-trends-of-2019 roundups, as if one year in consumer food choices is measurably different from the next. The NYT predicts anything specifically targeting gut flora will thrive (that’s code for probiotics, nothing new) and they’re also looking at a thing called cheese tea, which is evidently already a thing in San Francisco. Meanwhile, the totally unbiased KIND company reassures us that we’ve been overreacting to the negative sugar hype and that we’ll realize we’re totally down with naturally occurring sugars this year. What do we think the soda lobby has to say?
Well happy 2019, someone has already invented sleep ice cream. Evidently FDA-fine to market as such, Nightfood embraces the fact that you’re eating ice cream before bed already and tweaks the nutrition so it’s not quite as disruptive to your sleep. They lower the sugar, up the fiber and protein, and add minerals, amino acids and enzymes that are supposed to reduce acid reflux. I can think of a solution to the ice-cream-before-bed problem that doesn’t involve formulating a new product, but since when does reason drive consumerism? Let me know when these guys release a ‘SNACK AT NIGHT’ diet book. Subversive.
