It would be inappropriate not to feature the Cardi B. Coronavirus remix today— while it may be too close to home, it’s also a real bop. In case the story has eluded you, Cardi B didn’t make this song; she just made an instagram story where she said she was uneasy about the virus and then somebody made it into this gem. The learning here is that all you need is for a celebrity to say a word of interest and then you have a meme, and given the amount of time we suddenly have on our hands, I’d expect we’re about to see more of this, not less.

I walked out of my apartment to this yesterday, which could not have gone further in justifying the release date of SoulCycle’s at-home bike. It’s Peloton but better (so they say), and we might have mocked it last week, but it’s kind of a wonder to see anyone making money right now, so we’ll give them our blessing. Meanwhile, it’s worth noting that other fitness studios (and influencers, what have you) are sharing free workouts online to help us all through this. So if you won’t be ordering the $2,500 emergency bike, you can get some video workouts here, here (for the real gems), and here (this last one’s Peloton).

Meanwhile, Viacom’s ad agency has been hard at work on a PSA that reminds you to stay home whenever possible— and watch TV while you’re there. That’s right, you and your screen can be #AloneTogether. (Do we still use hashtags?)

And now for other assorted acts of brand heroism, mostly courtesy of Adweek:

• As parents around the country lose income and kids lose affordable school meals, Burger King announced that they will give away two free kids’ meals for every adult meal ordered online. (Double whammy with the social distancing!)
• Every Major League Baseball team has promised to give $1 million to ballpark workers who will be missing wages during the season’s hiatus.
• U-Haul is offering displaced students 30 days of free self-storage (but only if they’re new customers).
• Comcast is offering two months of free internet to low-income households.
• Zoom is waiving their 40-minute limit on free meetings in China.
• LMVH, which owns Louis Vuitton and Dior, is making hand sanitizer on their perfume production lines.
• A bunch of brands just pulled ads that seemed out of touch due to things like”positivity” and “people touching.” (Also, “air contamination in basketball stadiums.”)

A few weeks ago, The Cut published an article on how to talk to your Boomers about Bloomberg. Now, an even more pressing guide: how to talk to your parents about COVID. People are struggling to reason with parents who, despite being high-risk, are going to book clubs, hanging out in Ikea, and taking off for vacations as if everything were fine. If that sounds familiar, this is the resource for you. And while we’re at it, let’s all keep on our young friends about social distancing, if only to get a feel for what six feet actually looks like. Ugh.