How much do you think the phrase ‘Greatest Of All Time’ has to do with our current cultural love of goats? Here, Ari Lennox uses the G.O.A.T. abbrev’ as a straight sleep-with-me call, singing about how people don’t have to know, I just want you back in my bed. Cause you’re the goat! Sexy.

We’ve reached a new peak in advertising, and it’s a 1,500-poster campaign of goats having sex. Here to promote Naadam, a new cashmere store opening in Greenwich Village, the posters show us exactly how the company makes sustainable cashmere: by reproducing goats. The trick is, they do it by sponsoring a goat-breeding program in Mongolia, which is code for “we have a regular-ass business and also donate to charity for optics.” It’s a familiar concept among stores who ‘pay producers more and charge consumers less by cutting out the middleman.’ Maybe you’ve heard of those? Yeah, so in sum, there’s yet another Warby-Parker-of-, ~*coming soon*~ to a storefront near you 😜😜😜.

In lieu of goats-as-clothing, how about just clothing + goats? That’s what Doen appears to be peddling, except in cases where it’s clothes + sheep, or clothes + human baby. What gives? Prarie fashion, that’s what. Recently made official by a New York Times article, there is now cultural space for garments featuring high necks, low hems, long sleeves, florals, gingham and ruffles. According to the article, some fancy women in Manhattan are daring to rock the high-end label Batsheva, which is truly straight-off-the-covered-wagon, but you can see the watered down versions everywhere from Topshop to & Other Stories. At this point, the psychic narrative tells itself: harkening to a simpler time, women cover the hell up, neglecting to recall that women probably got assaulted on the prairie too. Right? But whatever, don’t politicize fashion. (ha.)

This seems like a much more efficient way to block out the world around you. If, that is, you’re into function over form.