Wale is into naming things in full sentences right now, and the language around his current work is feeling prophetic. He’s just out with his new album, Wow… that’s crazy, which his label appears to have botched, dropping the tracklist without consent; releasing album art with almost no notice; and submitting rogue photos to the press. Wale is staying positive, though, particularly for his current tour, called Everything Is Fine. That brings us to “Love & Loyalty,” an absolute bop that suggests Wale has neither of those things on lock. Here’s to manifesting.
You already know the Wonderful company. They’re the people who took the pomegranate from fringe import with tough-to-wrangle seeds to a pre-juiced antioxidant phenom. Since then, they’ve expanded to pistachios, removing the shells in about half of their products to help another minor player turn prestige. Now they’ve got their eyes on the lemon. This one’s a little different—lemons are doing just fine— but they do have seeds that sometimes get into things. To help you circumvent that issue and BUY MORE LEMONS, the Wonderful company has engineered the seeds right out of the fruit. The seedless variety is hitting stores this week in Southern California, where it’s expected to command a 50% markup over the original. But before you bat an eye, you’ve paid extra for pre-cut zoodles and pre-washed greens, haven’t you? Wonderful has your number. Look out for their call.
Next market issue: you’re not buying enough Edible Arrangements. Frankly, it’s a marvel that a company based on decoratively cut fruit bouquets has made it this far at all, but they’re still here and searching for a thread of relevancy. Enter: CBD. That’s right, Edible Arrangements locations are now selling a line of “Incredible Edibles,” CBD powder packets that they recommend adding to “fruit smoothies” or “chocolate-dipped fruit.” If the connection to the actual Arrangements sounds purely hypothetical to you, you’re right; the new venture smells like a thinly-veiled attempt to merge two totally unrelated businesses and save face on the failing original. But wait and see, maybe a pun really can birth a business model.
No innovations to announce here; just a reminder to keep your vision tight for seed-hunting, arrangement-ordering and other activities. If you’re in the market for new glasses, Warby Parker will send you 5 frames to try on at home for free so you can really stew on your next pair. Pick your faves here.
