Important: turn this on while you read and know that Harry Styles is co-chairing this year’s Met Gala.

Perhaps you’ve been paying close attention or maybe this has eluded your orbit altogether, but the Met just announced the theme for the next costume exhibit and Met Gala: “Camp.” Whereas the bulk of reporting on last year’s Heavenly Bodies theme came after the exhibit and gala, the media jumped all over this one the second it was announced. And that’s because it gives us a word for all the things that have been causing us angst. An instagrammable milkshake is camp, ugly sneakers are camp, Trump is camp, David Bowie is camp, Serena’s catsuit is camp.. Camp, as defined by Susan Sontag in her 1964 essay “Notes on Camp,” is anything that’s over the top, serious about itself, and impossible for the observer to fully take seriously. At the exhibit, the Met exhibit will display artifacts of camp throughout history, including fashion, drawings, sculptures, and I’d hope, a piece of writing or two. And at the gala, who knows!

What’s sneaky about the theme is that, to the degree that it acknowledges a culture of style-over-substance, it also celebrates Susan Sontag, one of the greatest philosophers of our time (she died in 2004). It assigns substance to a world that feels lost to instagram “experiences,” explaining that “what is often dismissed as empty frivolity but can be actually a very sophisticated and powerful political tool, especially for marginalized cultures,” (that’s the curator Andrew Bolton’s quote in the NYT). Well played, Met, well played.

Halloween is camp. Spoooooky.