Assuming ‘Braspberry’ Is Short For ‘Bro Raspberry’

Welcome back, Kimbra. Has anyone else missed her every day since that Gotye song in 2011? She did release an album in 2014 but no one maid much attention, and now she’s returned with a new album that she’s saying holds her true voice. To me, her voice sounds like it’s listened to a fair amount of Kendrick on ‘On Top Of The World’, but there are worse influences. I *will* say that ping-ponging between electro and a seemingly new bout of R&B doesn’t necessarily equate to unwrapping the onion layers around your Primal Heart (the name of the album), but oh, well– you can enjoy the music without thinking too much. Standouts on the album are this track, plus ‘Lightyears’ and ‘Human,’ I think, but listen for yourself. Friday vibes.

Following the world’s most apt Super Bowl ad entitled, Bai Bai Bai, Justin Timberlake, who invested in Bai, has collaborated with the low-cal juice company to produce a second TV spot. While the continued the alliance is thematically satisfying, this new ad is a far cry from the original genius: JT sits by a news anchor who’s making a ‘this just in’ announcement about Bai’s low calorie count. Next line: ‘*this Justin* (eye roll) keeps putting blueberries inside of raspberries,’ which Justin insists must be called a ‘braspberry,’ a word he introduced on instagram in 2017. Feels like a bad ad concept until you realize it’s just a reference to JT’s own personal meme. It would seem that the Man of the Woods has regressed.

Goddamnit.