Nef the Pharoah:
Nef the Pharaoh is one of the Bay Area’s most promising young hip hop artists. You’ve heard him on Big Tymin (or at least TY Dolla $ign’s remix) and you might be catching rumbles from the release of his new mixtape, The Chang Project. E-40’s protégé (they’re both from Vallejo), Nef rocks the classic Bay Area post-hyphy vibe; the difference between him and the standards, though, is that he’s got an infectious personality that warms his rhymes, so you feel almost affectionate listening to his raps about money and bitches. Clearly the Bay feels that way too-- Chang Chang is bumping out of San Francisco’s cars on the reg.
DJ Diamond Kuts:
Look no further than Diamond Kuts' typography choice for a sense of her vibe: it's bold and playful and a little throwback, somewhere between the Starter Jacket and Fresh Prince logos. Adept at pleasing crowds, Diamond Kuts makes a business of remixing all your faves, drawing on the likes of Drake, Remy Ma, and Aminé (she's got a sweet Caroline remix), and her schtick is to kind of ratchet up those flows to a quick, bouncy clip. All of which makes perfect sense of her 9 pm - 2 am slot on the Power 99 radio station in Philly; her show is specifically designed to get PA ready for the club. Let’s all pay her a little extra respect for being on the grind forever: she dropped a new mix every month in high school, and people would line up for each one. Get used to it-- I’m betting those lines are longer at PS1 ;)