SUPER dry

September 25, 2019

Listen: Water Me Down by Vagabon

Does the production on this track remind anyone else of Reading Rainbow? Vagabon takes full advantage of the underwater laser synth that usually introduces LeVar Burton and uses it instead to explore what she describes as “difficult feelings” in a four-and-a-half-minute dream-pop scenario. As if to keep herself from being too angsty, she spins it into a beautiful video of African-tinged contemporary choreography (she’s Cameroonian) against shifting washes of color. It’s all wildly stylish, an auspicious opening for a full album dropping in October. We’ll be watching.

Non-Alcoholic Beer Truly Cool

Take a second and review the number of times in your life that you’ve scoffed at O’Douls. Now summon all your emotional energy and TAKE IT ALL BACK. There’s a new non-alcoholic beer in town and it’s causing a ruckus for the radical reasons that 1. we’re into being healthy now and 2. it’s actually good. Athletic Beer has been selling out all summer as active types replace their craft brews with Athletic’s Gose and IPA (or at least every other craft brew— for balance) and it’s been a whole thing; similar to Oatly, there have been regular shortages as the brewers try to keep up with demand. The company, founded in 2018, evidently found a new way to remove alcohol that keeps the beer’s nice ingredients intact, allowing them to brew interesting stuff like other craft shops, and because of the no-alc thing, they’re able to sell direct-to-consumer online, giving them a sales channel that virtually no other beer brand can use. Smart *and* athletic? Where do we line up.

Margarine, however

If non-alc drinks and oat milk are selling out, how do we move the bad shit? Slap the word “plant” on it and see how it goes. That’s the thinking at Country Crock, the classic margarine tub brand from the ’90s. They’ve presumably been suffering ever since “low fat” stopped being a claim to fame, but now that “plant-based” is a thing people like to say, they’re seeing if we’re blind enough to eat hydrogenated oils labeled “plant butter.” All they had to do was mix in a little avocado with the palm and canola. YUM.

 

Putting the burger where it belongs

Let’s assume you share a personal trainer with Gisele and Tom Brady and an animal product hasn’t passed your lips since 2016. What’s left to do with all these forgotten food items? Make them into art, of course. Bergdorf Goodman currently has a line of hotdog and hamburger chairs that you can use to commemorate the good old days when people used to throw meat on fire and consume it on processed wheat (with… sugar tomatoes, imagine). The hamburger chair is $5,000, and the hotdog $7,000, and each comes with a $250 shipping fee. A steal for a conversation piece, really.

For what is a hamburger if not a status marker.

Margot