This is a public service announcement: I need all the hoochie mamas to report to the dance floor.

Trolling you by not putting that in quotes — it’s the opening line to Buddy’s “Hoochie Mama,” a hot little single off his new Superghetto. This isn’t the most hyped track on there, but the simplicity of the hook hugging Buddy’s LA-flavored verses is just delicious. Turn it on right now, we all deserve pleasures like this.

A headline on Romper* reads, “All over TikTok, young women are depicting motherhood more honestly than Instamoms did. But are their lives any easier?” Cute tension we built up there, but do these moms’ lives *need* to be easier to justify their honesty? ANYWAY, we dig the meat of the piece: “the Instamoms never quite succeeded in representing what early motherhood was really like — the bleariness, the repetition. It’s a feeling that is not easy to capture in a still photo.” On Tik Tok, the moms are sharing the drudgery, and living full lives: “These girls appear to party. They appear to be sexual beings. They appear to be working on identities that don’t fully overlap with the mother role, without defensively insisting that they can still “be a good mom.”” Funny how when you literally add another dimension, a fuller picture comes through.

*What is Romper? A BDG-owned website on motherhood, of course

To bring this inevitably back to the platforms, Instagram is trying to fight back against Tik Tok’s fated dominance by prioritizing video — cute for them, and whoops disastrous for their core users. Specifically, the small ecomm businesses that target us with impulse buys are seeing their lifestyle stills deprioritized in the algorithm as Instagram pumps up Reels. That means the brands aren’t getting seen as much, which kind of makes Instagram a useless place to spend time and ad dollars, doesn’t it. And what’s a cash-strapped startup supposed to do, hire a whole video team? From Smallhold: “The planning, editing and voice-over and music skills for more produced video content are very different from still iPhone photography.” Whatever, as long as Meta feels like it’s keeping up with the cool kids.

Swinging right back to motherhood, there’s a new piece from The Cut out on all the ways nannies enable high-powered moms to “do it all,” and it feels a little… duh? Some quotes:

“Some nannies’ work extends beyond child care into more general household duties.”

“Although nannies spend most of their day with kids, they work within the ecosystem of a family… You’re privy to things in families that nobody else sees.”

This *also* feels like something that would be much more effective as a Tik Tok series — or if identities are too sensitive or whatever, a scripted show? Show me the tension in these lives!

(lol when is the NYMag pivot to video)

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